Hey Reader,

I started getting phishing emails from my own domain.

My. Own. Domain.

I sat with that for a minute.
And then another minute.

And then I thought, I am not going to block my own email address. 😂

Back in January, my website got hacked.
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And in the grand tradition of dealing with uncomfortable things I'd rather not deal with, I did... basically nothing about it.
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For months.

I knew I needed to move hosts.
I also knew that moving four domains sounded like the kind of project that ruins a perfectly good weekend.

I've been with Bluehost for over a decade, so the breakup isn't easy.
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Two of my websites were deleted from their server.
Storyboxart was a labor of love and is gone forever.
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The other one I recovered by sheer luck.
And still I stayed. Because loyalty. Because inertia. Because ugh.

The phishing emails were strike three.

I finally put in my order with a new host.
If my site looks a little broken over the next few days, that's why.

This whole saga got me thinking about loyalty and what some companies do with it.

They chase new customers with discounts and red carpets while the people who've been around for a decade get the same broken security plugin and a sales pitch for an upgrade.

When clients come back, what I love is that we skip the figuring-out part. The trust is already there.

That's not a transaction.
That's a relationship.

That's what a real brand does for you.
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xo,

Alpana | Brand Strategist + Photographer

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​ PS. ART of You got pushed back until I had the right people in the room.
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It's back open, but only for a short time.
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Three women are already in.
​Two spots left. We start June 8.

It's not a marketing program.
It's an identity program.
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Who you are, what you stand for, and why you don't need to outsource that to an outdated version of yourself.
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If you want to grab one of those two spots, hit reply.

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​PPS. If my site goes down and you need me, find me here on Linkedin​

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