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The Secret Sauce is Your Story

Become a confident storyteller for your brand to stand out and sell more. I'm a Visual Brand Coach and Award-Winning Photographer (featured in NY Times, Instagram, Apple). I help badass women entrepreneurs own their stories, showcase their uniqueness, and create brands that are downright magical. Ready to make your brand sizzle? Get your hands on my free brand guide packed with five essential ingredients to create an unforgettable brand experience.

An outdoor portrait
Featured Post

10 Things I’d Tell My Younger Self 🎂

Dear Reader, Today’s my birthday, and I thought I'd share 10 things I’d tell my younger self. ⚡️ 𝗦𝘁𝗼𝗽 𝘄𝗮𝗶𝘁𝗶𝗻𝗴 𝗳𝗼𝗿 𝗽𝗲𝗿𝗳𝗲𝗰𝘁𝗶𝗼𝗻. Whether in branding, business, or life, start messy, start scared, but start. You’ll grow through the process. ⚡️ 𝗟𝗲𝗮𝗿𝗻 𝘁𝗼 𝘀𝗮𝘆 𝗻𝗼, whether it’s with clients, friends, or family. Not everyone is your person, and you’re not everyone’s either. ⚡️ Get some kick-ass, sexy photos of yourself—you’ll thank yourself 10, 20, or even 50 years down the road. P.S. 𝗜𝘁’𝘀 𝗻𝗲𝘃𝗲𝗿 𝘁𝗼𝗼...

Dear Reader, She said, “I’m 65, and I’m not finished.” Hell. Yes. She booked a call after hearing me speak at a summit. One of my AI images of me with a unicorn stirred something inside her. My words made her feel seen.Not just as “mom” or “grandma.” But a woman still burning with stories. With vision. With a voice that refuses to go quiet. She told me, “I’ve spent decades showing up for everyone else. Now it’s my turn.” That part hit hard. She saw that unicorn and thought,“What’s my version...

Dear Reader, My son messaged me recently, asking, “Would you like this pour-over coffee set for Mother’s Day?” It made me smile—I sent him that link a few months ago.We love craft coffee, strong opinions 😂, and thoughtful gifts. Being his mom has taught me patience, presence, and how to hold space through change.And what have I passed on to him?→ That it’s okay to question things.→ That emotions are not a weakness.→ That growth requires effort and compassion.→ That you can be both independent...

A portrait of my mother and toddler son in India

DearReader,April 27th would have been my mom’s 86th birthday—and four years ago, on this same day, my aunt passed away on her 86th birthday. My mama with my son when he was a wee little guy, when we visited India Two women. Two completely different lives. My mom, Aai, was the quiet force behind our family. Her work—making endless cups of chai, cooking meal after meal, and keeping our home running—was unpaid, expected, and often invisible. She did it all with love but rarely with recognition....

Hi Reader, There’s a trend where people ask ChatGPT: What do I look like? Beyond the fun of seeing an image rendered, what struck me was how much it reveals about your personal brand—how you show up through your words, vibe, and energy. It’s a surprisingly powerful brand exercise. It took four tries to get an image that felt close to me.Which, to be fair, wasn’t the point. The AI was offering a poetic interpretation—not an exact likeness. But of course… I had to see how close it could get. 😄...

Dear Reader, Are you into the five love languages?I read the book years back and found it fascinating. AI art for V-Day! Any guesses about where I want to be? My top two are acts of service and words of affirmation. I have realized that my biz has one too. And as an entrepreneur, mine is to continue learning and growing. Ironically, one of my first dot-com jobs was as a principal designer for "lifelong learning." It’s almost poetic how that theme has been woven into everything I do. I’ve...

Vision Board for 2025

Dear Reader, Need a little inspo for 2025? Here’s a free Canva template to create your vision board! 🎉With or without your Word of the Year, it’s a fun way to map out your dreams. [Grab it here] Now, let’s talk about goals. It’s that time of year when everyone sets resolutions and chases big plans. For me? I’ve left resolutions behind. Instead, I pick a Word of the Year—a single word that acts as my guiding light, shaping how I show up for my life and business. In early 2024, I hosted a Word...

What To Wear For Your Headshot

Dear Reader, Ever wondered, "What should I wear for my headshots?" You’re not alone—it’s one of the most common questions I get! Whether you're hiring a professional or planning to DIY your headshots, this question is important. One key value-add I offer my clients is guidance on what to wear when preparing for a brand shoot. When they fall in love with their images, it isn't just happenstance but careful planning.It's always a good problem when you work with a photographer and find it hard...

Mumbai musings

Dear Reader, I’m currently in India. I came with my 21-year-old son, who just left after a 3.5-week stay. Drinking fresh coconut water What made this time so special? He spent it with my 92-year-old father. They created memories that will last a lifetime. It’s been 8 years since he’s been back, and he was definitely out of his comfort zone in this foreign land. I’ll share some of my father’s wisdom in my next email. The best part about being here? I can vacation and work at the same time....

Dear Reader,Excited to share the launch of a rebranded website for my client, a wedding florist based in the SF Bay Area. She initially hired me as her brand coach to revamp her outdated website.How do I help as a brand coach?Uncover your Brand Story: Empower you to find what is unique about you to leverage across websites, social media, and other content platforms.Content Pillars: This can serve as content pillars to direct digital content creators you may hire instead of using generic...