I was the only one on the plane


Dear Reader,

Back in March 2020, I was on a plane from San Diego to the Bay Area.

I was the only passenger on it.

Found this photo buried somewhere on my RAID system.
One person. One plane. The world mid-exhale before everything stopped.

I had just finished a four-month leadership program.

Multiple trips, rigorous work, tough coaches who didn't sugarcoat a thing or let you off the hook.

The kind of program that doesn't just give you tools.
It shifts something inside you.

Your identity. The way you see yourself doing the work.

And then I landed, and the world shut down, and people were scrambling for toilet paper. 😭

I couldn't work as a photographer, which was a huge part of my identity.

At first, it felt like a pause. Then it went on for months.

That's when I shifted into something different. I began integrating coaching and mindset work while working with branding clients.

Before that, I had stepped in front of the camera myself and built an online summit. That was my training ground.

Recently, on a discovery call, a client who booked a session said no one had ever asked her the kinds of questions I asked for a headshot session.

It's because the outcome was never surface-level.

The questions create clarity.
For her. For the image. For what she's stepping into.

It is about helping women see themselves clearly enough to show up fully. The messaging, the images, all of it comes from a foundation of self-knowledge and clarity.

That is visibility work. And it starts from the inside.

I needed the world to stop to see things through a new lens.

More soon,

Alpana

P.S. I’m also running a free Visibility challenge the week of April 5th. If you want the details, hit reply with visible and I’ll send them over.

The Secret Sauce is Your Story

Become a confident storyteller for your brand to stand out and sell more. I'm a Visual Brand Coach and Award-Winning Photographer (featured in NY Times, Instagram, Apple). I help badass women entrepreneurs own their stories, showcase their uniqueness, and create brands that are downright magical. Ready to make your brand sizzle? Get your hands on my free brand guide packed with five essential ingredients to create an unforgettable brand experience.

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