Become a confident storyteller for your brand to stand out and sell more. I'm a Visual Brand Coach and Award-Winning Photographer (featured in NY Times, Instagram, Apple). I help badass women entrepreneurs own their stories, showcase their uniqueness, and create brands that are downright magical. Ready to make your brand sizzle? Get your hands on my free brand guide packed with five essential ingredients to create an unforgettable brand experience.
What I wish I'd known about photos at 40
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Dear Reader, Recently, I chatted with a relative of a family member. She thanked me for a photo I’d taken years ago of her and her baby daughter — a cherished image that still sits within sight, one of the only ones they have displayed. All these years later, she hasn't stepped in front of the camera again. Her daughter takes selfies of them together, but those stay buried in her phone. They don’t see the light of day. It made me feel both a little sad and grateful that one photo has held so much meaning. She shared it with me to jog my memory, and it made me smile.
I used to feel the same. Here’s what I’ve come to learn. Yes, our bodies change. The years show up in soft lines and extra curves. But we also become more—more grounded, more confident, more ourselves. And yet, our photos often stay stuck in an outdated version of us. That’s why I’m passionate about empowering women 40+ to step in front of the camera — no matter your shape, size, or background. Alpana P.S. The version of you that exists right now—this chapter, this season—deserves to be documented. Not the "before" or "after." The NOW. Because right now, you're luminous. |
The Secret Sauce is Your Story
Become a confident storyteller for your brand to stand out and sell more. I'm a Visual Brand Coach and Award-Winning Photographer (featured in NY Times, Instagram, Apple). I help badass women entrepreneurs own their stories, showcase their uniqueness, and create brands that are downright magical. Ready to make your brand sizzle? Get your hands on my free brand guide packed with five essential ingredients to create an unforgettable brand experience.
Dear Reader, I wanted to pop in and say thank you for being in my world and for your support over the years. I started my photography business in 2007 after a stranger came to purchase a baby carrier from my Craigslist ad. She saw a travel photo on my mantle and asked if I'd photograph her child. She persisted after I ghosted her and became my first paid client. One of the images from that session still hangs at Palo Alto Medical Foundation—a reminder of those early days. Some of you also...
Reader, She said, “I’m 65, and I’m not finished.” Hell yes. She’d heard me speak at a summit — and one of my AI portraits, me with a unicorn, stirred something in her. She felt seen. The power of being seen — through AI. Not as “mom” or “grandma,” but as a woman who’s lived many lives and is filled with stories — from her three degrees, two universities in different countries and four/five carreers across different industrires. She told me, “I’ve spent decades showing up for everyone else....
Dear Reader, I'm writing this from India — it's Diwali, the festival of lights.I came out to see my father, whose health has declined recently.The air smells like sweets and fireworks, and I’m surrounded by family.It feels like Christmas, but warmer (hot, actually), louder, and more chaotic than I remember from childhood. Diwali lantern Partly because I’ve adjusted to the quiet of suburban American life. Yesterday, my brother invited me to lunch with one of his team members — a young man he...