Dear Reader, Are you into the five love languages?I read the book years back and found it fascinating. AI art for V-Day! Any guesses about where I want to be? My top two are acts of service and words of affirmation. I have realized that my biz has one too. And as an entrepreneur, mine is to continue learning and growing. Ironically, one of my first dot-com jobs was as a principal designer for "lifelong learning." It’s almost poetic how that theme has been woven into everything I do. I’ve...
about 2 months ago • 1 min read
Dear Reader, Need a little inspo for 2025? Here’s a free Canva template to create your vision board! 🎉With or without your Word of the Year, it’s a fun way to map out your dreams. [Grab it here] Now, let’s talk about goals. It’s that time of year when everyone sets resolutions and chases big plans. For me? I’ve left resolutions behind. Instead, I pick a Word of the Year—a single word that acts as my guiding light, shaping how I show up for my life and business. In early 2024, I hosted a Word...
3 months ago • 1 min read
Dear Reader, Ever wondered, "What should I wear for my headshots?" You’re not alone—it’s one of the most common questions I get! Whether you're hiring a professional or planning to DIY your headshots, this question is important. One key value-add I offer my clients is guidance on what to wear when preparing for a brand shoot. When they fall in love with their images, it isn't just happenstance but careful planning.It's always a good problem when you work with a photographer and find it hard...
5 months ago • 1 min read
Dear Reader, I’m currently in India. I came with my 21-year-old son, who just left after a 3.5-week stay. Drinking fresh coconut water What made this time so special? He spent it with my 92-year-old father. They created memories that will last a lifetime. It’s been 8 years since he’s been back, and he was definitely out of his comfort zone in this foreign land. I’ll share some of my father’s wisdom in my next email. The best part about being here? I can vacation and work at the same time....
8 months ago • 1 min read
Dear Reader,Excited to share the launch of a rebranded website for my client, a wedding florist based in the SF Bay Area. She initially hired me as her brand coach to revamp her outdated website.How do I help as a brand coach?Uncover your Brand Story: Empower you to find what is unique about you to leverage across websites, social media, and other content platforms.Content Pillars: This can serve as content pillars to direct digital content creators you may hire instead of using generic...
9 months ago • 1 min read
Dear Reader,Guess who's back? After a tough spell with an illness since March and a slow recovery, I’m headed in for dental surgery today—fingers crossed, and good vibes are needed! But hey, there's some exciting news, too. I’ve rediscovered my passion in a new venture—creating visual brands! It feels like coming home, given my past life as a graphic and web designer. Let me give you a glimpse: I'm currently weaving a visual story for a fantastic florist who hired me as her brand coach last...
12 months ago • 1 min read
Dear Reader, This week's a vivid blend of my two worlds – the Indian and American cultures – and I love it. Candles at the Basilica of Bom Jesus in Goa, India It's like walking with one foot in each world, and honestly, it’s pretty awesome. Think about it.Our business ethos is deeply influenced by our cultural roots. Being nestled between these diverse cultures gives me a unique outlook and a global perspective. And you know what? It could be the secret sauce your business needs to cross...
about 1 year ago • 1 min read
Dear Reader, Yesterday, this photo popped up in my memories and made me smile. This is my son's first "cell phone."At eight or nine, he really wanted a real one, claiming all his friends had one.Sadly for him, having an Indian mom it didn't work out for him – until he got to 8th grade, but that is another story.So he took matters into his own hands and crafted one exactly how he wanted.It had all the essentials: a speed dial to connect with my husband and me and, of course, a line to J.M....
about 1 year ago • 1 min read
Dear Reader, As Women's International Month begins, I find myself navigating the challenging waters of COVID-19 for the first time. On day 5 or 6, exhaustion has become a constant, and my journey of recovery continues. Amidst navigating this illness, a story of remarkable generosity caught my eye and offered a glimmer of inspiration. Ruth Gottesman, a billionaire, donated a billion dollars to the Albert Einstein College of Medicine in the Bronx (NYC's poorest borough). Inititally her donation...
about 1 year ago • 1 min read