|
DearReader, My son finally got a job. And I don't think I realized how much I was holding my breath for him until he did. Rowan graduated from UCSB a year and a half ago with a degree in data science. This is also a generation that went to college during COVID, when very little about college life was normal. Then they graduated into another shift. AI had taken off and the job market was changing. Rowan was fortunate to have contract work in AI, but he wanted a full-time opportunity that aligned with his degree. For more than a year, I watched him send resume after resume into what often felt like a black hole. And as a mom, that's hard to watch. You want to help. I introduced him to people in my network, and I am very grateful to everyone who took a call, offered advice or made an introduction. I also gave him some of the same advice I give people about how they show up: Pay attention to your personal brand. Build relationships, not just a list of connections. Get out from behind the screen. Be yourself. And don't forget the thank you. Last week, Rowan started his new job. And, of course, he needed a new headshot. For once, having a professional photographer for a mom came in handy. :) Even better? He actually asked me to take it. You can see the photos and the story I shared about him on LinkedIn here. And if you're looking for a job right now, or watching someone you love go through it, I see you. It's hard not knowing when the yes is coming. And then one day, it does. Alpana PS. If this hits close to home, let me help. I'm offering five free LinkedIn audits for anyone job hunting or building a business. Hit reply and let me know you want one. |
Become a confident storyteller for your brand to stand out and sell more. I'm a Visual Brand Coach and Award-Winning Photographer (featured in NY Times, Instagram, Apple). I help badass women entrepreneurs own their stories, showcase their uniqueness, and create brands that are downright magical. Ready to make your brand sizzle? Get your hands on my free brand guide packed with five essential ingredients to create an unforgettable brand experience.
Reader, Growing up in Bombay, I learned to look for quiet moments in the chaos of the city. Not just faces.I was obsessed with light and the environment. Sometimes I would stop strangers to make portraits.Sometimes I’d end up in conversations in cabs or restaurants where strangers would share from the heart. I didn’t think of it as a method or framework.I loved the connection and being able to make people feel seen. Years later, I realized I use those same skills in my brand work. Your job...
Dear Reader, I woke up pretty early this morning and couldn’t get back to sleep. So I thought I’d edit a few photos. Somehow, I ended up rewriting an entire page of my website. That was not the plan. But once I started I realized the old page wasn’t showing enough of my recent work. People often come to me thinking they need one thing. It might be a LinkedIn photo or a personal portrait. But rarely do we create just one type of image. We usually create a mix of personal and professional...
Reader, Your profile photo might be an old version of you. I've been thinking about how often women step into a new chapter of their lives, but the way they see themselves, and the way they show up, hasn't quite caught up. They're still carrying an image of an older version of who they were, even though there is so much more to who they are now. I get it. Work, motherhood, caregiving, life and everything else in between. There's always something that gets pushed ahead of making time for...